- headlines should be in the boldest typeface to demonstrate importance
- drop down a weight for a subtitle
- body copy can be set with differing type size but the same weight
- to work effectively wit hierarchy you need to understand the information you're working with
- you don't have to have complex hierarchies
- if your information need separation use a second type weight or indentation etc
Task
- select a font
- select a distinct character
- make it between 200 - 500 point size on screen
- draw a grid over the character
- delete the letter and keep the grid
- by hand use your grid to redraw the typeface
- identify what makes a typeface distinct, what makes it different, how is it constructed?
- enlarging and hand rendering will give you an appreciation of how it is constructed.]
Frankenstein type
- pick a word from the list: bungling
- pick three standard fonts
- futura
- bernard mt condensed
- consolas
- use pieces of each to create a new letter
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