Tuesday, 29 January 2013

ISTD Shop Front Mock-up.

I am really pleased with this shop as I feel that the building really compliments the design of this brief. I wanted a building that would be white so that it would compliment the logo and the other colours. The architectural style of the building suits as it isn't overly modern and the small size seems welcoming. The squares in the windows also lends itself well to include the experience circles, I envisage these being printed on transparent vinyl that will work well with the glass. I think the overall look of this building will attract my 16-24 target audience because of its fun and colourful appearance, it also stands out because it has a very different look to most travel agents.

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