Tuesday, 2 October 2012

Packaging Categorisation.

Top Quality
  • Simple but effective design
  • Interactive aspects
  • Nice stock - textured/strong/good colour
  • Embossed aspects
  • Intricate nets
  • Attention to detail
  • Reverse patterns
  • Strong branding
  • Attractive
  • Eye catching
  • Made to be kept for aesthetics or durability
  • Sustainability
  • Luxury
  • Colour - black, white, gold, silver
Medium Quality
  • Medium stock - thinner, not as appealing to touch
  • Functional with average design or non functional with good design
  • Cost considered more than appearance
  • Basic nets
  • Constant colour schemes
  • Says something about the brand
  • Additional content
  • Could easily be improved
  • Doesn't push any boundaries, average
  • Familiarity can make things more mundane, even if the design is good
Low Quality
  • Cheap looking
  • Bad stock - thin, not sturdy, cheap
  • Lots of gradients
  • Bad quality - colour comes off, boxes break
  • Contrasting colour choices, not nice to look at
  • Basic type
  • Crowded layout and composition
  • Made to be thrown away - disposable, ephemera 
  • Colour - red with yellow, murky green (although can be contextual)
  • Mass produced look
  • Poor quality images
  • Attempting to mimic more successful brands

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