- Simple but effective design
- Interactive aspects
- Nice stock - textured/strong/good colour
- Embossed aspects
- Intricate nets
- Attention to detail
- Reverse patterns
- Strong branding
- Attractive
- Eye catching
- Made to be kept for aesthetics or durability
- Sustainability
- Luxury
- Colour - black, white, gold, silver
Medium Quality
- Medium stock - thinner, not as appealing to touch
- Functional with average design or non functional with good design
- Cost considered more than appearance
- Basic nets
- Constant colour schemes
- Says something about the brand
- Additional content
- Could easily be improved
- Doesn't push any boundaries, average
- Familiarity can make things more mundane, even if the design is good
Low Quality
- Cheap looking
- Bad stock - thin, not sturdy, cheap
- Lots of gradients
- Bad quality - colour comes off, boxes break
- Contrasting colour choices, not nice to look at
- Basic type
- Crowded layout and composition
- Made to be thrown away - disposable, ephemera
- Colour - red with yellow, murky green (although can be contextual)
- Mass produced look
- Poor quality images
- Attempting to mimic more successful brands
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