Typography Logo Task.

Collect 6 brand logos and then pick three words that the type of that band is communicating. Does the brand suit the logo?

Authentic

Classic

Timeless

I feel that the typeface works really well with this brand. I think the scripted style helps to link with the heritage of the brand and the history behind it. I think the fact this company has been around for a while and the logo is still relevant demonstrates its success.

Sophisticated

High-status

Refined

The serif style of this typeface gives a classy and stylish appearance. The fact is so classic and doesn't follow a specific trend is good for the brand as it means it will never look dated, which is good for something involved with the fashion industry.

Playful

Friendly

Relaxed

This type is extremely relevant to the brand. The soft shapes and uppercase lettering are relevant to the topic of toys. The un-uniform shapes and angles give a relaxed and carefree feel.

Fast

Movement

Simple

The slight slant of this text as well as the illustrative arrows give the feeling of speed and travel, which links with the fast food nature of the brand. The bold weight also makes it easy to read so it will stand out in the street environment.

Plain

Cheap

Average

I think out of all these examples this logo's type works worse for the brand it is representing. Nothing about this font links with luxury or a high heritage. Without already having background knowledge, I would be more likely to assume that this logo is for something like a supermarket or a low end brand.