Tuesday, 23 April 2013

Bar Concept Development.

Name: Meeting

Unique selling point: Underground cocktail bar

Location: London, Shoreditch

Audience: Young, working professionals

  • vintage underground tube station
  • networking of tube lines, networking of people
  • 1930's spirits and drinks

  • old tube station signage and branding
  • brick and tile walls
  • painted lines on floor
  • dim and low hanging lights
  • old tube ads as artwork
  • exposed drain pipes, coloured to represent train lines

Branded products:
  • ticket master uniform
  • old train map for drinks menu
  • cocktails named after train lines with corresponding coloured straws and stirrers
  • ticket loyalty card that gets stamped

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