Tuesday, 28 February 2012

Communication Is A Virus Initial Ideas.

From our choice of 'get people to give more' we created this brainstorm to help with our idea development in deciding what route to go down. After collecting quite a few we circled the ones which we thought would be most appropriate. After a discussion we decided on 'smile' as it was a positive theme that would allow us to be humorous and fun.

We also considered our audience. Initially we were going to go down the student route as it would be an easy group for us to interact with, I wasn't overly happy about this but only because a lot of briefs I have done recently have been for them. After some thought though we decided that maybe students we already positive and that we should focus on people that are unhappy and where a smile could improve their mood. For example, people in boring or depressing office jobs.
We then made a list of products that would be suitable for this audience which were:
  • mugs
  • confectionary
  • tea/coffee cups
  • pens
  • stationary
  • desk tidies
  • calendar 
  • diary
  • post it notes
  • paper
  • sweets
  • laptop/computer
  • postage stamps
  • envelopes
  • USB drives
  • files
  • planners
  • index flags
  • notice boards
  • flip charts
  • labels
  • promotional products
  • personalised stationary

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