Needs to be:
- innovative
- eye catching
- contemporary
- radical
- experimental
- alternative concepts
Necessary copy:
- pale bitter
- 5.2%
- creative networks logo
About the brewery and beer:
- only independent brewery in Leeds
- main stream and commercial
- large target audience
- based in Yorkshire, branding reflects this
- on shelf and in fridge presence is very important
- simplicity
- name 'hell fire', reflects the beer
- young demographic
- drank out of the bottle
- zingy, zesty, citrus flavour
Current label:
sam@leedsbrewery.co.uk
The Brief:
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