Ten steps to writing persuasive project proposals:
- Set clear aims and objectives
- overall aims/specific aims - things you're going to change (behaviour/thinking/buying habits)
- objectives - methods you're going to use to achieve your aims
- Be smart
- specific - detail exactly what needs to be done
- measurable - achievements can be measured in terms of units or specific success criteria
- achievable - the resources, scope and scale are within your capabilities
- realistic - the objective is possible to attain
- time bound - the period of time, target dates, schedule or time table is clearly defined
- Use words from your brief
- specialist interest
- analyse your competitors
- manage your finances
- Justify the need for your proposal
- who needs it?
- why do they need it?
- what evidence to support your argument?
- what circumstances have created this need?
- don't make empty statements
- Describe your audience
- demographics
- locations
- lifestyles
- which industry?
- what values do they have?
- why will they engage?
- Describe your motivations
- what are your goals?
- what are your ambitions?
- what is your success criteria?
- what are your values?
- Consider the reader
- make proposal easy to read
- profesional template
- using appropriate tone
- check grammar
- no repetition
- Eliminate vagueness
- words to avoid: unique, nice, special, bland, sleek, definitely, totally, I, really, good, bad, cool, individual, boring, interesting, maybe
- Visualise the ending
- begin with your vision of the ending in mind
- Assume nothing
- apart from the fact that the reader knows nothing about you
- explain everything
My proposal
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To do list:
- look into unisex designs
- research into colour, introduce limitations
- further brand research
- look into and research materials
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