Why have I chosen it?
- because pattern and packaging design really appeals to me
- haven't had much opportunity to develop my skills in this area yet
What do I want to get out of it?
- develop my skills and knowledge
- experience of working with a different style of brief
- portfolio standard work
- professionalism
- recognition
What do you want to do/make?
- a pattern design
- packaging
- make something using different materials
Why do you want to enter it?
- challenge myself in a competitive setting
- gain knowledge and skills
- find it exciting and I think I will enjoy it
- to win
What is the problem?
- promote a new range
- new product style and packaging needed
- get more custom
What is it asking you to do about it?
- do the designs
- attract target audience
- link all the aspects together
- provide male and female options
What is it trying to achieve?
- a design that will attract the target audience
- a group of products/packaging that will work in a set
- more money
What are the 10 most important words?
- pattern
- design
- purpose
- complimentary
- unique
- package
- buzz
- campaign
- promote
- customers
What is the message?
- create/develop a pattern
- apply it to a product range
- aim at males and females
- create linking packaging
- promote it
Who is the audience?
- male
- female
- students
- technology buyers
- parents
What is the context?
- shop environment
- online
- travel/on the go
- college/uni
- work
What products are associated with it?
- laptops
- cases/bags
- cameras
- mouse mat
- head phones
Points for a winning design:
- innovative ideas
- professional execution
- originality
- effective communication
- meet the brief
- meet submission guidelines
- mind blowing visuals
- quality of presentation
- informed decisions
- question/push the brief
- contextualisation
- understand your audience
- meet the deadline
What do you have to do?
- produce a pattern design
- apply it to products
- produce relating packaging
- appeal to target audience
What do you need to do?
- produce high quality work
- research into the brand
- research into the target audience
- meet the brief
- meet the deadlines
What can you do?
- meet the brief
- push myself to produce something I am proud of
What could you do?
- produce real examples
- add textural embellishments to the designs
What hasn't been done before?
- a bullet proof laptop case
- a case that only opens with the owners fingerprints
IDENTIFY, UNDERSTAND, DEFINE, EVALUATE, INNOVATE
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