Thursday, 14 February 2013

Type and Grid Workshop One.

Fibonacci sequence
  • ratio 8:13
  • links to golden section
  • this sequence is not only evident within design but also nature
    • the human face follows the ration
    • we find people who's faces are truer to the ratio more attractive
  • classic renaissance masterpieces
  • architecture from antiquity
  • a series of numbers in which each number is the sum of the two preceding numbers
    • 1 > 2 > 3 > 5 > 8 > 13 > 21 etc

  • draw two small squares together
  • draw a third square using the combined lengths of the two original squares together
  • continue to repeat the process

  • 55 point title should be complimented with 34 point body copy by applying Fibonacci's sequence
  • correlates to two following numbers within the sequence

The golden section
  • 1.62 is the golden number
  • forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs
  • many ancient cultures from the Egyptians to the Greeks used this thinking to gain beautifully designed proportions
  • is also known as the golden rectangle, a rectangle in which the ratio of the length to the width is the golden ratio
    • 56cm divide by 1.62 = 34.56... round to 35
    • then 35 divide by 1.62 = 22

Presentation screen shots

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