What is Good? Branding Workshop.

Things to consider with branding:

• target audience
• communicate an identity
• colour
• typeface
• scale
• image

Things to consider with print material:

• target audience
• context
• where
• how people interact
• stock
• special production methods
• foiling
• embossing
• laser cutting
• etc

Product Analysis

Magazine : Hypebeast

• Glossy stock.
• Audience can intereact with the photography and the image.
• Would find it in high end fashion shops.

Clothing Tag 

• Been die cut.
• Would be found in clothes stores 
• Stock is a heavy card. Some gloss used too.
• Audience will interact by looking at price and information about this product.

Oasis Tag

• Been die cut
• Made from a durable stock so is hard wearing, won't fit easily.
• Stock is also quite glossy, possible been laminated.

Shoe box for Oasics

• Hard stock so it is hard wearing.
• Easily can be transported.
• Easy to open and use contents inside.
• Most importantly its cheap and reusable. 
• Its venerable.
• Box has been die cut and die stamped.

Chanel Business Card

• Card has been embossed.
• Printed on a nice textured, thick stock.
• Audience will be high end successful people. 
• Conventional shape to fit in pocket, wallet etc
• Would be found at fashion shows ect.
• Easy to store

Top Shop Makeup Flyer

• Audience, female and trendy, people interested in fashion.
• High street.
• Would be found in store or in a magazine.
• Student pack, freshers fair. 
• You can read it, take advice from it, put it on your wall. 
• Cheap stock Process put it has got foiling. 

Richard James Invitation 

• Very thick stock, makes it seem expensive and professional.
• Been printed with a stock colour
• Text had been de-bossed slightly.

Topshop handout/ Promotional 

• For customers and a young female audience 
• Would be found in store, freshers fairs.
• Dj Sets.
• Could be found through the post. 
• Read it to find out about what it is selling.
• Pin it up on your wall. 
• Stock is a nice grainy cheap card. 
• It has been foiled, and die cut. 

Label for jeans 

• Found on the item, found in Topshop.
• People read it to find out size and cleaning instructions
• Stock is a transparent, fabric that is sturdy and not likely to break. 
• It has also been stitched.
• We all agree it has been printed very cheaply. 

Label for Moto

• Found on products from Moto.
• Stock is a off white card, sturdy, not likely to rip or break. 

Jewellery Packaging

• Found in store and can be posted.
• Easy to open. 
• Can be de-constructed.
• Stock is a textured, thick card.
• Net seem quite complicated.
• Easily opened to get to whats inside. 
• Been die cut, stamped and sticked.

Card Holder

• Found in people housed, on a desk 
• Found in card shops and craft fairs, exhibitions.
• People interact by placing their card on it.
• Fun and playful product.
• Stock is a strong card so it can stand up and support cards
• Stock looks foiled but is just a glossy card.
• Has been die cut.

Book

• Find it in a book shop, in your home, in a office, in a deign studio.
• People read it and can rip pages out to stick up.
• Can be scanned in.
• A lot of imagery through out the book so an easy read and can be easily understood.
• The front has been embossed.
• The book has been perfectly bound with glue.

Post Card Holder

• Would be found in craft shops. 
• Flat so can be easily stored and transported. 
• Can be interacted by being opened and closed. Cards can be easily stored.
• Stock is a simple card, looks very similar to card board.
• Gives the idea it is environmentally friendly. 

A4 Folder

• Found in stationary shop, offices, schools, studios.
• Good for organisation of documents.
• Easy to carry and store. 
• Stock is a simple brown card. Very durable, not likely to damage easily.
• Spot Varnish. Die cut. Flat Pack.