As an initial idea I have chosen to develop the idea of cards 'from the dog', it is an area that I have seen before but it is still very untapped. I feel that my designs could help push this area and make it into a more mainstream range. I picked dogs that I felt had character and also linked with the quirky feel of my idea. I really enjoyed drawing them as illustration has been something that I haven't focussed on as greatly during this module and it was great to get back into it. I started with just linear designs but I felt that colour needed to be introduced to make the illustrations seem more life like and therefore give a more loveable feel.