Creating my app was a lot simpler than I expected, this was because I could use the designs I had already made for the website and apply them to this altered format. I felt it was important to keep the design consistent as it would make the brand more familiar and recognisable to the audience. I wanted to make an app because during my research it was very apparent that the companies I had looked at had them, which meant that it obviously added to the successfulness. Apps also allow the audience to connect with the brand in more situations making it more easily accessible.
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