- target audience
- communicate an identity
- colour
- typeface
- scale
- image
Things to consider with print material:
- target audience
- context
- where
- how people interact
- stock
- special production methods
- foiling
- embossing
- laser cutting
- etc
Product Analysis
Magazine : Hypebeast
- Glossy stock.
- Audience can intereact with the photography and the image.
- Would find it in high end fashion shops.
Clothing Tag
- Been die cut.
- Would be found in clothes stores
- Stock is a heavy card. Some gloss used too.
- Audience will interact by looking at price and information about this product.
Oasis Tag
- Been die cut
- Made from a durable stock so is hard wearing, won't fit easily.
- Stock is also quite glossy, possible been laminated.
Shoe box for Oasics
- Hard stock so it is hard wearing.
- Easily can be transported.
- Easy to open and use contents inside.
- Most importantly its cheap and reusable.
- Its venerable.
- Box has been die cut and die stamped.
Chanel Business Card
- Card has been embossed.
- Printed on a nice textured, thick stock.
- Audience will be high end successful people.
- Conventional shape to fit in pocket, wallet etc
- Would be found at fashion shows ect.
- Easy to store
Top Shop Makeup Flyer
- Audience, female and trendy, people interested in fashion.
- High street.
- Would be found in store or in a magazine.
- Student pack, freshers fair.
- You can read it, take advice from it, put it on your wall.
- Cheap stock Process put it has got foiling.
Richard James Invitation
- Very thick stock, makes it seem expensive and professional.
- Been printed with a stock colour
- Text had been de-bossed slightly.
Topshop handout/ Promotional
- For customers and a young female audience
- Would be found in store, freshers fairs.
- Dj Sets.
- Could be found through the post.
- Read it to find out about what it is selling.
- Pin it up on your wall.
- Stock is a nice grainy cheap card.
- It has been foiled, and die cut.
Label for jeans
- Found on the item, found in Topshop.
- People read it to find out size and cleaning instructions
- Stock is a transparent, fabric that is sturdy and not likely to break.
- It has also been stitched.
- We all agree it has been printed very cheaply.
Label for Moto
- Found on products from Moto.
- Stock is a off white card, sturdy, not likely to rip or break.
Jewellery Packaging
- Found in store and can be posted.
- Easy to open.
- Can be de-constructed.
- Stock is a textured, thick card.
- Net seem quite complicated.
- Easily opened to get to whats inside.
- Been die cut, stamped and sticked.
Card Holder
- Found in people housed, on a desk
- Found in card shops and craft fairs, exhibitions.
- People interact by placing their card on it.
- Fun and playful product.
- Stock is a strong card so it can stand up and support cards
- Stock looks foiled but is just a glossy card.
- Has been die cut.
Book
- Find it in a book shop, in your home, in a office, in a deign studio.
- People read it and can rip pages out to stick up.
- Can be scanned in.
- A lot of imagery through out the book so an easy read and can be easily understood.
- The front has been embossed.
- The book has been perfectly bound with glue.
Post Card Holder
- Would be found in craft shops.
- Flat so can be easily stored and transported.
- Can be interacted by being opened and closed. Cards can be easily stored.
- Stock is a simple card, looks very similar to card board.
- Gives the idea it is environmentally friendly.
A4 Folder
- Found in stationary shop, offices, schools, studios.
- Good for organisation of documents.
- Easy to carry and store.
- Stock is a simple brown card. Very durable, not likely to damage easily.
- Spot Varnish. Die cut. Flat Pack.
